The nation's leading "niche" expert reveals strategies and concepts to help businesses stand out in today's saturated marketplace in this innovative guide. Falkenstein outlines a simple nine-step process that shows the reader how to discover his or her businesses's strengths, i
| Title | : | Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out |
| Author | : | Lynda C. Falkenstein |
| Rating | : | 4.80 (404 Votes) |
| Asin | : | 0887308015 |
| Format Type | : | Paperback |
| Number of Pages | : | 304Pages |
| Publish Date | : | 2016-4-7 |
| Language | : | English |
The nation's leading "niche" expert reveals strategies and concepts to help businesses stand out in today's saturated marketplace in this innovative guide. Falkenstein outlines a simple nine-step process that shows the reader how to discover his or her businesses's strengths, identify customers' needs, target buyers with a blitz campaign, and sustain the niche to ensure customer loyalty.
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In today's ultra-competitive commercial climate, the businesses that truly succeed are the businesses that really stand out. Lynda Falkenstein's blueprint for differentiating a product or service from the competition and then parlaying its unique position into long-term success.
Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out, is author and consultant Dr. The practical nine-step guide includes plenty of actual examples along with numerous exercises and worksheets.
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